Mad, Mad Judy

The Buzzcocks no pensaban en Judy McGrath cuando grabaron este hit. La letra describe una chica completamente diferente a nuestra heroína:

she wanted something she never got / but don't know what it is? / well does she; does she know?

Judy McGrath es la CEO de MTV Networks: 150 canales de tv y 390 sitios web. The Economist le dedica su sección Face Value. Y entre otras cosas cuenta cómo ha ido casando MTV con otros proveedores de contenido, vídeojuegos incluidos, para estar al día con sus audiencias, con sus anunciantes y con su negocio:

[…] being more flexible when it comes to control over content on the web. In 2007 MTV’s parent company, Viacom, sued Google (the owner of YouTube) for $1 billion for copyright infringement, complaining that it was profiting from Viacom’s content, uploaded by YouTube users. Yet this month MTV Networks struck an innovative deal with MySpace, which also allows its users to upload video clips. Technology provided by Auditude will identify clips on MySpace belonging to MTV Networks and overlay advertising on them; MySpace and MTV will split the resulting revenue. This may signal that MTV is becoming more creative in its dealings with its online rivals.

Digo: tomen nota la gente de comercial/publicidad de los diarios que no sabe, no quiere o no puede vender publicidad para las webs informativas con mil variadas excusas. Repito: ¿cuál es la parte de becoming more creative que no entienden?

Y nosotros, los de los contenidos, ídem del lienzo. La semana pasada, MTV cerró Total Request Live, que es ese programa de videoclips con que usted todavía identifica al canal porque así comenzó su historia. Sin compasión, given that viewers could easily find the same videos online. […] Ms McGrath’s job is to make sure that MTV continues to find new ways of doing things. Claro.

Mad, Mad Judy.