What I already know

Le preguntaron a Eric Schmidt (el CEO de Google) por el futuro de los diarios:

What does the newsreading experience look like many years from now? I think it's delivered to a digital device, which has text, obviously, but also colour, and video, and the ability to dig very deeply into what you are supplied with. At the moment we have readers, but it's not intelligent enough; newspapers often tell me what I already know. We'll have advertising products that are much more media-centric. The most important thing is that it will be more personalised.

El videito de Guardian Activate 2010 vale la pena. Lo encontré gracias a Ponto Media de António Grandado.