Lo explica S. Mitra Kalita, que ha pasado ahora de Quartz al LA Times. Uno no ve nada muy novedoso excepto que estos de Quartz hacen lo que dicen en lugar de apenas proclamarlo. Eso sí es algo bastante nuevo.
Se lo dejo en inglés. Para fastidiar.
What struck me about being in a fully digital operation like Quartz is how much my early mornings resembled my New York City tabloid days. When I worked for Newsday's city edition in the early 2000s, we literally lined up the papers and figured out a plan of attack. Missed a story? What's the new way in? How do we break news but inject narrative and beauty in writing so readers might stick with us longer and better understand what just happened? It was also perhaps the most collaborative place I have worked, where beats didn't feel so siloed.
As I went on my career, the industry (and bigger media organizations) seemed to pay less attention to the competition and organized reporters more rigidly. Then I got to Quartz. We focus on news through the lens of "obsessions," phenomenon that might cut across geography, industry or other beats (which often have their roots in the physical sections of newspapers). I also think of the reader and the community he or she belongs to at the outset of every story. And headlines are an early, essential part of the process—what are we trying to say here? And again, to who? Reporters do their own graphics and pick their own photos—thus, their story becomes about more than the words they write; journalists are forced every step of the way to think about how, why and where they are being read.
No hay comentarios:
Publicar un comentario