Business problems for many publishers have worsened with the rise of ad-blocking, which is running at between 10% (Japan) and 38% (Poland) but higher amongst under-35s and people who use news the most. Only around 8% of smartphone users currently use an ad-blocker but around a third of respondents say they plan to install one on their mobile in the next year.
lunes, 27 de junio de 2016
Ojo con los bloqueadores de publicidad (Digital News Report 2016)
Tags:
Publicidad,
Reuters Institute,
Tendencias
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